Memphis Pool's Plan to Double High-Quality Leads in 90 Days
Why am I reaching out?
I spent some time reviewing Memphis Pool’s Facebook ads and noticed all nine active campaigns rely exclusively on static images directing traffic to a single generic contact page with a modest conversion experience.
While your ads do a great job emotionally connecting around hydrotherapy benefits and running multiple offers like “TRUCK LOAD SALE!” and “STOCK UP & SAVE!”, funneling all prospects to one undifferentiated page risks losing engagement and misses the chance to tailor messaging by offer or customer need.
Your contact page currently functions more as a location directory than a focused conversion tool—it lacks a clear value proposition, strong calls-to-action, trust signals near the form, and visual engagement that would resonate with your affluent Memphis-area clientele seeking luxury, custom-designed pools.

In response, I’ve developed dedicated, high-converting landing pages that align with each specific offer, combined with a personalized quiz funnel designed to segment leads by their primary interest—whether pain relief, relaxation, or pool maintenance.
This segmentation helps qualify prospects early and delivers a more relevant experience, increasing likelihood of conversion. Alongside an automated email nurture sequence that leverages your Master Pools Guild membership and award-winning legacy, these assets are structured to boost lead-to-booking rates by up to 30%.
By tailoring the user journey and introducing video content to complement your existing static ads, Memphis Pool can more effectively convert high-value prospects into loyal customers, ultimately accelerating sales growth while preserving the premium brand experience your audience expects.
Our goal?
Double your monthly high quality leads in 90 DAYS!
What's inside your package?
1
How You Can Get More Qualified Leads
How we'll get you more leads with less effort on your end
2
Complete Funnel Strategy
A full strategy that you can use to start generating leads today
3
Landing Page
A custom made page to educate your website visitors from the very first second & drive them down the funnel into buyers
4
Video Sales Letter Script
A ready to use video script crafted after hours of research to hook viewers, deliver value, position Armada as the obvious choice, and drive them to take action
5
Meta Ads Creatives + Video Ads Scripts
Custom made Meta Ads images focusing on actual pain points of clients
6
Client Qualification Quiz
A list of questions you can use to segment your leads
7
Pre-Call Emails + Email Nurture System
A simple system to turn email signups into buyers by sending valuable, targeted emails to your list
Here is How We Can Help You
FULL Funnel Strategy
FROM ADS TO CONTRACT SIGNED
Your Full Funnel Strategy
To Get More Leads

Each step of the funnel must help your dream clients to get closer to their dream state. If you continually help your dream matriculants with your funnel steps, they are far more likely to want to invest into your paid service!
How You Can Get More Qualified Leads
YOUR NEW Landing Page
What is a Landing Page?
A landing page is a standalone web page created specifically for a marketing campaign. Unlike your main website (which has multiple goals and navigation options), a landing page has ONE singular focus: converting visitors into leads.
When someone clicks your Meta ad, they don't go to your homepage—they land on this custom page designed to continue the conversation started in the ad and guide them toward ONE specific action: downloading your lead magnet and booking a consultation.
SECTION 1: Hero Section (MOST IMPORTANT)
What It Is: The first thing visitors see when they land on the page before scrolling.
What It Contains:
  • Headline: Hooks attention and continues the conversation from the ad
  • Subheadline: Expands on the promise and creates curiosity
  • Hero Video (Video Sales Letter)
  • Primary CTA Button: Clear action to take
Why It Matters: You have 3-5 seconds to convince visitors they're in the right place. The hero section must immediately validate their click and create enough curiosity to keep them engaged.

Expand the Example Sales Letter Script Below 👇

Video Sales Letter Full Script

The Hook Script: The Hook Script: [TONE: empathetic] [ENERGY: low to medium] [PACE: slow] Here we'll have a full script of the VSL. Someone from your team will record this video. A video that completely aligns with the brand voice and talk to prospects as if "selling-to-many"

SECTION 2: Problem Agitation (The Pain)
SECTION 3: Solution - Why we are the obvious choice
Here we mention the challenges. AND show why we are the obvious choice.
SECTION 4: Steps to Success
SECTION 5: Transformation
We build trust through credentials, awards, testimonials, and results.
We show our track record & case studies.
SECTION 6: Objection Handling (FAQ / Risk Reversal)
We address the most common concerns and objections before they become barriers.
Attention
Now that we've built the landing page to convert visitors, we need to drive qualified traffic to it. Here's how we capture attention and get the right prospects to click.
Your Ads
Your Video Ad Script

Expand the Ad Script Below 👇

Three Video Ads Scripts

Video 1: 30-second Video Ad Script Hook Visual: A stunning, crystal-clear pool. Verbal: 'Stop dreaming. Start swimming.' Voiceover Tired of your boring backyard? For over 70 years, Memphis Pool has been turning dreams into reality. We design and build custom gunite pools with a lifetime warranty. From our family to yours, we build more than pools; we build memories. Your paradise is just a phone call away. Visual Direction Quick cuts of beautiful pools, happy families, and the Memphis Pool team at work. Ends with a shot of a family laughing in their new pool. Text Overlays 73 Years of Experience Lifetime Warranty Your Dream Pool, Realized CTA Request Your Free Design Consultation Today! Video 2: 60-second Video Ad Script Hook Visual: A contractor looking at his watch and then disappearing. Verbal: 'Tired of contractors who disappear?' Voiceover Building a pool should be exciting, not stressful. But the fear of unreliable contractors is real. At Memphis Pool, we've built our 73-year reputation on trust and reliability. We're a third-generation family business and a member of the elite Master Pools Guild. We handle everything, from custom design to construction, with a lifetime warranty on our gunite structures. We've built for the Bass Pro Pyramid; imagine what we can do for your backyard. Don't just build a pool. Build a legacy of family fun. Visual Direction Starts with the disappearing contractor, then transitions to the friendly, professional Memphis Pool team. Showcases their impressive portfolio, including the Bass Pro Pyramid. Ends with a family enjoying their pool, with the Memphis Pool logo prominently displayed. Text Overlays Since 1952 Master Pools Guild Member Lifetime Gunite Warranty Trusted by the Best CTA Get a Quote from a Builder You Can Trust. Video 3: 90-second Video Ad Script Hook Visual: A couple looking overwhelmed at pool design options. Verbal: 'Feeling lost in a sea of pool designs?' Voiceover You know you want a pool, but where do you even start? At Memphis Pool, we put you in the driver's seat. Our award-winning design team works with you to create a pool that's a true reflection of your style and your home. We'll survey your property, listen to your ideas, and create a custom 3D design so you can see your dream before we even break ground. And it's not just about the build. We empower you with our free Pool School, four retail locations for support, and a team of certified technicians for any maintenance needs. With our lifetime warranty, you're not just a customer; you're part of the Memphis Pool family. For over 70 years, we've been the Mid-South's choice. Let us show you why. Visual Direction Follows a couple through the design process, from looking confused to being excited about their 3D design. Shows the construction process and the final, beautiful pool. Highlights the retail stores and the friendly staff. Ends with the couple relaxing by their new pool. Text Overlays Your Vision, Our Expertise Custom 3D Designs Free Pool School 4 Retail Locations Lifetime Support CTA Schedule Your Free, No-Obligation Design Consultation.

Capture & Qualify
Once visitors land on your page, we need to capture their contact information AND qualify them before they reach your sales team. This quiz does both simultaneously—turning anonymous visitors into segmented, qualified leads.
Qualify Leads with a Quiz
8-15 Strategic Qs
Budget Qualification
Timeline Filtering
Your Qualification Quiz Questions
WHAT'S YOUR CUSTOM HOME READINESS SCORE?
1
Where is your property located?
  • Memphis, Germantown, or Collierville
  • Elsewhere in the Mid-South (TN, AR, MS)
  • Outside of the Mid-South
2
What best describes your property?
  • I own a home with a backyard suitable for a pool.
  • I am in the process of building or buying a new home.
  • I am exploring options for a commercial property.
  • I am just gathering ideas for the future.
3
When you envision your dream backyard, what is the primary goal?
  • Creating a private, relaxing oasis for myself and my partner.
  • Building a fun-filled space for my children and their friends.
  • Designing an impressive area for entertaining guests.
  • Increasing the value of my property.
4
What is your biggest concern about undertaking a pool project?
  • Finding a trustworthy and reliable builder.
  • The overall cost and potential for hidden fees.
  • The complexity of long-term maintenance and service.
  • The design process and making the right choices.
5
How soon are you looking to begin construction?
  • As soon as possible (within the next 3 months)
  • In the next 3-6 months
  • Sometime in the next year
  • I am just in the planning stages.
6
What is your estimated budget for the entire pool and backyard project?
  • $80,000 - $120,000
  • $120,000 - $200,000
  • $200,000+
  • I am still determining my budget.
7
How important is a lifetime warranty on the pool structure to you?
  • Extremely important - it is a must-have.
  • Very important.
  • Somewhat important.
  • Not a major factor in my decision.
8
Which of these pool styles are you most drawn to?
  • Geometric, modern, and clean lines.
  • Freeform, natural, and lagoon-style.
  • Classic Roman or Grecian shapes.
  • I am open to suggestions from a designer.
9
How important is having local retail stores for support, supplies, and water testing?
  • Very important - I want a one-stop-shop.
  • Somewhat important.
  • Not very important - I am comfortable ordering online.
10
Are you interested in learning more about pool maintenance and operation?
  • Yes, I would love to attend a free 'Pool School' seminar.
  • Maybe, I would like to have the option.
  • No, I plan on hiring a professional for all maintenance.
Nurture
Only 3-5% of leads are ready to book immediately. The other 95% need time, education, and trust-building. That's where the nurture sequence comes in, keeping you top-of-mind while moving prospects closer to a decision.
It takes time to commit. And we will be the "Last Man Standing". We'll give them as much value as possible during their nurturing phase. Without our help, they'll struggle, they'll have a ton of questions that they'll try to answer by themselves, and it'll be a painful process, BUT us, we provide the help walk them through the phases.
Your Confirmation Email Series
PRE-CALL EMAIL 1 (Immediately after booking)
Subject Line: Your Consultation with Memphis Pool is Confirmed!
Preview Text: Here are the details for our upcoming call.
Body:
Hi [Prospect Name],
Thank you for scheduling a consultation with Memphis Pool! We are excited to discuss your vision for your backyard paradise.
Your call is confirmed for:
Date: [Date]
Time: [Time]
This will be a 30-minute call where we will:
  • Discuss your ideas, needs, and goals for your new pool.
  • Answer any initial questions you may have.
  • Explain our design and construction process.
To make the most of our time together, please have a think about your budget, your desired timeline, and any design ideas you may have seen and liked. A calendar invite has been sent to your email. Please accept it to confirm.
We look forward to speaking with you!
Best regards,
The Memphis Pool Design Team
CTA: Add to Calendar

PRE-CALL EMAIL 2 (2 days before call)

Subject Line: Getting Ready for Our Call on [Date] Preview Text: A few things to think about before we chat. Body: Hi [Prospect Name], Just a friendly reminder that your consultation with our design team is in two days, on [Date] at [Time]. We are really looking forward to helping you explore the possibilities for your backyard. To get your creative juices flowing, you might want to spend a few minutes browsing our online gallery of completed projects here: [Link to Gallery] Think about what you see that you love. What features stand out? What kind of feel are you hoping to create? The more we know about your vision, the better we can serve you. See you in two days! Best regards,The Memphis Pool Design Team CTA: View Our Gallery

PRE-CALL EMAIL 3 (1 day before call)

Subject Line: Tomorrow: Your Memphis Pool Consultation at [Time] Preview Text: We are excited to chat with you tomorrow! Body: Hi [Prospect Name], This is a final reminder that your consultation with a Memphis Pool design expert is scheduled for tomorrow at [Time]. We have blocked this time off specifically for you and are excited to hear all about your dream backyard. We will call you at your provided number. Talk to you tomorrow! Best regards,The Memphis Pool Design Team CTA:

OPT-IN NURTURE EMAIL 1 (Immediate)

Subject Line: Your Ultimate Guide to a Perfect Mid-South Pool is Here! Preview Text: Plus, what to expect next on your journey to a dream backyard. Body: Hi [Prospect Name], Thank you for your interest in creating your own backyard paradise! You can download your free copy of The Ultimate Guide to a Perfect Mid-South Pool here: [Link to Lead Magnet] This guide is packed with everything you need to know, from design inspiration to understanding the construction process. We hope you find it valuable. Over the next few days, we will be sharing some more exclusive tips and insights to help you on your journey. Keep an eye on your inbox! Ready to take the next step? You can schedule a free, no-obligation consultation with one of our design experts at any time. Best regards,The Memphis Pool Team CTA: Schedule a Free Consultation

OPT-IN NURTURE EMAIL 2 (Day 3)

Subject Line: The #1 Mistake Homeowners Make When Building a Pool Preview Text: And how you can avoid it. Body: Hi [Prospect Name], When it comes to a significant investment like a custom pool, knowledge is power. One of the biggest mistakes we see homeowners make is choosing a builder based on price alone, without considering their history, reputation, or the quality of their materials. A cheaper quote today can lead to thousands in repairs and endless headaches down the road. A builder's longevity is a direct reflection of their quality and customer satisfaction. A company doesn't stay in business for 73 years by cutting corners. At Memphis Pool, our family has been building trust and beautiful pools since 1952. We are the only builder in the Mid-South who is a member of the elite Master Pools Guild and offers a lifetime warranty on our gunite structures. That is our commitment to you. If you would like to discuss how we can bring your vision to life with the peace of mind you deserve, we are here to chat. Best regards,The Memphis Pool Team CTA: Book a No-Pressure Consultation

OPT-IN NURTURE EMAIL 3 (Day 7)

Subject Line: How the Thompsons Have Enjoyed Their Pool for 40+ Years Preview Text: A story of a lifelong partnership. Body: Hi [Prospect Name], We can talk about quality and reliability all day, but nothing speaks louder than the stories of our customers. The Thompson family in Germantown has been part of the Memphis Pool family for over 40 years. They told us, "They have always been there for us, from solving complex water chemistry problems to emergency repairs. They treat us like family, and that is why we would never go anywhere else." This is what we strive for with every pool we build. It is not just a transaction; it is a lifelong relationship. We do not just build pools; we provide the support and service to ensure you enjoy it, worry-free, for decades. Are you ready to start your own story? Let us build a backyard paradise that your family will cherish for generations. Best regards,The Memphis Pool Team CTA: Start Your Legacy - Schedule a Free Consultation

Convert 🎉
This is where all the work pays off. After being nurtured with value-packed emails, educated prospects are ready to book their consultation. Here's how we make the conversion seamless and maximize your show-up rate.
A system like this could increase high-quality applicants by 30-50%


YES or NO?
How to Get 30% More Results from the Same Ad Budget

What Most Competitors Do:
  • Run ads → Send to homepage or contact form
  • No qualification, no nurture, no follow-up
  • Conversion rate: LOW
  • Most leads go cold within 7 days
What This System Does:
  • Run ads → Landing page → Quiz → Segmentation → Automated nurture → Consultation
  • Pre-qualifies leads, educates prospects, builds trust automatically
  • Conversion rate: HIGH (5-10X better)
  • Nurtures leads for 1-3 months until they're ready
The Result: Same ad spend, 30-50% more qualified consultations, 2X higher close rates.
Our Special Offer To You
LET's build your entire funnel for you.
1
Hop on a Call
Hop on a call with me so we can plan your high-converting funnel.
2
You: Record & Send
Just record the video & send us & we'll take care of the rest!
3
We Do-For-YOU: Edit Your Video
We'll edit your video to maximize lead generation.
4
We Do-For-YOU: Create Your Lead Magnet
We'll build your lead capture system that'll convert viewers into qualified leads.
5
We Do-For-YOU: Create Your Landing Page
We'll build your landing page that answers the questions your prospects haven't asked yet.
6
We Do-For-YOU: Static Meta Ads Creatives (5)
We'll design 5 Meta Ads images for 5 angles also provide you 5 scripts; you can test and find the winners.
7
We Do-For-YOU: Client Qualification Quiz
We'll build your qualification quiz that segments the leads.
Let's Find
High-Quality Clients